Until the legislation is passed and stricter rules are put in place to address the mislabeling concerns, we strive to educate on the matter as thoroughly as possible since the effects expand past the industry producers and end up in your shopping cart. Here are our recommended steps for knowing before you buy:
1) ask your butcher, they are very knowledgeable, and will where their meat comes from
2) buy American, since most of the buffalo being sold is imported from overseas, it is a safe bet that if it is from an American ranch, it is bison
3) look at the BACK of the label, on the INGREDIENTS list - if it says "bison", it legally has to be American bison (as that is where the current rules do draw the line), however, if it says "buffalo", based on the information and research provided through the Labeling Act, there is a high possibility that the product included is imported water buffalo
As you can see by the example above, based on the imagery on the front of the package, one would believe they are buying American bison jerky, however; upon further inspection you can see that the ingredients list buffalo. That means you are eating meat from the animal on the left - imported water buffalo, as opposed to what you are paying for, the animal on the right - the American bison (as seen below). Quite the difference!